“Please take yourmedicine?
50% of chronically ill people need a better reason
50% of chronically ill people need a better reason
People hate medicines. It’s a fact of life. As many as 50% ofpeople with chronic illnesses don’t take their medicine correctly". Euro RSCG Tonic 5.0 Survey
Isn’t it ironic that one of the world’s topglobal marketing companies Euro RSCG (representing Big Pharma giants Novartis,Merck, Sanofi, and more) gets it …
… yet between Multiple Sclerosis symptoms ofmemory loss and mental confusion, Patti especially when prescribed something ortreated with something she does not like - often tinkers with the best laidplans of mice and caring people.
When not repeatedly monitored or involved withpeople for the couple hours she is supposed to wear her braces for dailylow-load, long-duration stretch for knee contracture therapy she simply forgetsand fidgets with braces. The pads with velcro x's half way down her shins shouldbe positioned over her knee caps. As pictured and worn they accomplish nothing.
Or recently one of her bedtime medications waschanged from a capsule to liquid. Yet liquid was so foul tasting Patti gaggedor choked reaching a point of refusing to take. Intervening as her POA Idiscovered no one really knew why the change, or had ever recommended a change.Back to a capsule all is well.
Outside looking in whether medication ortherapy, how often do we see or essentially say - here is ‘your’ problem, hereis ‘your’ solution, then sprinkle it with some encouraging mantra and suggest ‘justdo it’.
An ever growing mountain of challenges riseswith progression - who wouldn’t need ‘a better reason’ to takeor do something that at best might make you feel better than you are but lessthan you were.
Caregivingly Yours, Patrick Leer
videos: www.youtube.com/daddyleer
